Anabelle Colaco
02 Sep 2025, 06:54 GMT+10
BEAVERTON, Oregon: Nike said it will trim fewer than one percent of its corporate workforce, a modest round of cuts that comes as the sportswear giant works to reset its business strategy under new CEO Elliott Hill.
The job reductions are part of a broader turnaround plan focused on sharpening Nike's product lineup and strengthening ties with retailers. Hill, who took over leadership earlier this year, has emphasized reinvesting in running and sneaker lines where the company has lost ground, while also expanding Nike's presence in physical stores to better compete in a crowded market.
As of May 31, Nike employed about 77,800 people globally, including retail and part-time staff. The company did not specify the number of roles affected, but confirmed the layoffs will not touch its Europe, Middle East and Africa (EMEA) region or its Converse subsidiary. CNBC earlier reported that the scale of the cuts remained unclear.
Hill has framed the restructuring as part of his plan to realign Nike into cross-functional teams organized by sport. "This new formation is built to put sport and sport culture back at the center, to connect more deeply with the athlete and the consumer," Nike said in a statement.
The announcement follows larger cuts made last year, when Nike eliminated about two percent of its workforce—more than 1,600 jobs—as it sought to rein in expenses amid softer demand.
Nike has also taken steps to adapt to shifting global trade dynamics. In June, the company said it would reduce its reliance on production in China for the U.S. market, aiming to limit the impact of import tariffs. That update came alongside a forecast for a smaller-than-expected decline in first-quarter revenue.
Get a daily dose of Austin Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Austin Globe.
More InformationBEAVERTON, Oregon: Nike said it will trim fewer than one percent of its corporate workforce, a modest round of cuts that comes as the...
EVENDALE, Ohio: A contract standoff has triggered a walkout at GE Aerospace, with more than 600 United Auto Workers union members striking...
Seattle, Washington: Amazon is taking another step to fold Whole Foods more tightly into its broader operations, announcing that corporate...
SEATTLE, Washington: Global airlines are pushing to keep pilots in cockpits longer, asking the United Nations' aviation body to raise...
INDIANAPOLIS, Indiana: Eli Lilly reported that its experimental GLP-1 pill helped overweight adults with type 2 diabetes lose an average...
NEW YORK CITY, New York: For years, Americans could order low-value items from abroad without worrying about tariffs. That will change...
NEW YORK CITY, New York: The U.S. Transportation Department has announced plans to take back control of Washington's Union Station,...
DALLAS, Texas: Southwest Airlines is tightening its rules for plus-size passengers, introducing a new requirement that travelers who...
STARBASE, Texas: SpaceX's highly anticipated Starship test flight was put on hold on the evening of August 24 after engineers identified...
(Photo credit: Raymond Carlin III-Imagn Images) Quarterback TJ Finley is on his sixth college in six years. It was revealed Monday...
(Photo credit: Bill Streicher-Imagn Images) The Philadelphia Eagles have the Lombardi Trophy, while the Dallas Cowboys once again...
(Photo credit: Tork Mason / USA TODAY NETWORK via Imagn Images) Micah Parsons' Green Bay Packers debut is suddenly in question as...
