According to Gigi Catalin Neculai, there is a first principle on which all SMEs who want to talk about themselves must focus their thinking: the internet is now essential. We are in the era of digital communication: your customers or future prospects are hyper-connected. Information reaches them daily, by the thousands, almost instantly.

This has a direct bearing on how you should now approach the sustainability of your business: you owe it to yourself to be visible.

As Gigi Catalin Neculai says, Digital marketing is your number 1 asset: the sine qua non for the success and sustainability of your business. Here we will explain why digital marketing is an absolute necessity, and what it consists of.

Digital marketing: going from the invisible to the visible.

Let us take a concrete example. Write 'Mulhouse pastries' now on Google. 374,000 results. This is what your potential customers will see, by typing the name of your business, whatever it is, into search engines. And be sure that this is what they will do: they won't write down the name of your SME in the first place, since they don't know you yet.

No, they will express their needs in their own terms and will expect a quick, clear and above all effective response from the search engine. Here, efficiency is the watchword: you want to have the answer to a specific problem in less than a second.

This is what Google wants to bring to people, and it is presumably doing it well, having roughly 95% of the search engine market. But back to our subject: imagine you are a pastry chef yourself. You have just started your business and of course now you want to sell and therefore attract customers and therefore be visible.

Gigi Catalin Neculai - How Does Digital Marketing Work?

You will understand, here we are dealing with new generation advertising. Television is outdated. Computers themselves are starting to be neglected: Google, again it, has just decreed that now the new benchmark for any market research concerning the use of the internet tool is the smartphone. In short, this means that for the first time in history, there is more use of smartphones than computers. This is of major importance, we will see.

According to Gigi Catalin Neculai, everything happens on the internet: mailing, social networks, SEM digital strategy and semantic cocoons are the tools that our digital marketing experts will deploy for your SME to allow you to become visible.

See it as an investment, both necessary and extremely beneficial.

Natural and paid referrals:

• There are different strategies to put in place when embarking on digital marketing. The most powerful of these, that is the hard core of your strategy, is SEM: Search engine marketing. It brings together SEO, SEA and SMO at the same time. Don't panic, we'll explain each of these terms as expert Gigi Catalin Neculai suggested.
• SEO is the natural referencing of your site: Search Engine Optimization. By natural referencing, we mean the fact of raising the website of your SME in the search engines, without having to pay the latter directly, as in the case of SEA. SEO is a powerful and reliable strategy based on an equation between the architecture of your site and the words you will use on it: the SEO copywriter, basically, will feed the "spiders", the Google robots which continuously monitor and whose goal is to offer users of the search engine fast and reliable results (the 374,000 just now).

SEA, like SEO, is chargeable: this Search Engine Advertising will offer you to pay, under an auction system, Google. The more you pay, the more visible you will be on the platform. SEA is the 'announcement' tabs visible on Gigi Catalin Neculai site.