Technology news is now key to any type of business, added Jeremy Johnson Murrieta. From large companies to independent professionals, all of them integrate digital processes in their organizations as an element of differentiation and innovation in the face of competition.

Investing in new technology can be expensive and therefore it is important to know the technology well to get the most out of it.

Each company will require specific and specialized technology, adapted to the needs of the organization or the profession; however certain technological aspects common to all types of professionals should be applied in all cases.

Jeremy Murrieta: The rise of new technologies

In the 21st century, it seems unimaginable to be able to survive without the daily use of new technologies. Human beings are constantly connected to technology, which simplifies and facilitates life and existence in many ways.

When we talk about new technologies, we are talking about new techniques developed in the field of computing and communication. This new technology is used on a daily basis, both in the private sphere of each person and in the workplace. However, it is not that long ago that these new techniques were incorporated into our lives, and therefore there are still companies that are fully adapting to Era 2.0.

How can we keep up with new technologies?

Let's see the general aspects that every professional must take into account if he wants to take advantage of the advantages offered.

Marketing and Social Networks

First of all, you have to consider having a presence on the Internet in order to make yourself known and create vast networks of contacts. We need to establish a digital marketing plan, in which we align our online and offline strategies. An interesting proposition, because new technologies allow us to have this presence on the Internet and to make the most of it.

Today, most of the consumers have mobile devices with Internet access and make a lot of demands on the Internet for the services and products in the market. We must therefore take advantage of this use to establish our digital strategy.

Latest technology in telecommunications: wireless technology

Advances in telecommunications, both private and commercial, have allowed the introduction of new working tools that facilitate internal and external communication.

Use of online management tools

The incorporation of certain software in the companies allows the optimization of the work, with better functioning of the company and the simplification of the work.

Let's see examples by Jeremy J. Murrieta of interesting tools commonly used in the business world:

• Accounting and invoicing: in order to keep adequate accounting of our activity on payments, invoices, orders, etc., we must take into account a tool that helps us to manage it and that does not involve a significant investment.
• CRM: thanks to this software, companies or professionals can obtain a real follow-up of sales and customers, by integrating the entire relationship with customer service. With this, effective and satisfactory communication with customers is obtained, which constitutes a commercial guarantee and provides a key and differentiating element of the policy and the value of the company.
• Web positioning: if we want to put in place a digital strategy, we must keep track of the numbers that this strategy implies. A good tool for this is offered by Google for free with Google Analytics, which allows you to visualize the visits that our page receives, the most relevant keywords or a detailed analysis of visitors and campaigns carried out, among others.
• Email Marketing: Moreover, you can extend your online strategy thanks to this tool which allows you to make yourself known by sending mass emails. There are free solutions to develop this strategy, for example with Mailchimp or even Google also offers a free solution to send mass emails.
• Storage: as we have seen before, today everything is stored in the Cloud. Therefore, it is important to have reliable and secure cloud storage tools to store all our documents, forgetting about paperwork. Google Drive, Dropbox, or iCloud are good options.

For more info contact Murrieta who has significant expertise providing strategic, consultative solutions to restore and grow positive reputations.